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The Painted Kitchen Company Ltd is a British firm specializing in handmade and bespoke kitchen cabinets. They offer high-quality, customizable designs at great prices, using the best materials sourced worldwide.
However, their website faced challenges in attracting organic clicks and achieving favorable search engine rankings. A year ago, they approached Mastroke to enhance their online visibility and SEO performance.
After initial assessment, we found some of the website's metrics that were affecting their SEO:
We set clear objectives to address these challenges:
We implemented a comprehensive SEO strategy to achieve these objectives, including technical, on-page, and off-page elements.
Robots.txt Optimization:
We ensured that all essential pages were accessible for crawling by search engines. Directives like Disallow, Allow, and Crawl-delay were utilized to control bot interactions for efficient crawling without overloading the server.
Schema Markup Validation:
With the help of Google's Structured Data Testing Tool, we validated and corrected schema implementations. Proper schema markup helps search engines understand the site's content and improves rich snippet displays.
Sitemap Management:
We updated the sitemap to include new pages and remove outdated ones. The revised sitemap was submitted to Google Search Console and Bing Webmaster Tools. We monitored regularly to ensure it remained error-free and reflective of site changes.
Breadcrumb Optimization:
Breadcrumbs were standardized to improve navigation and provide clear paths to previous pages. This improved user experience and allowed search engines to understand site structure.
URL Structure and Redirects:
We audited the URL structure to identify and rectify issues causing 5xx server errors. Implementing proper redirects ensured users and search engines were directed to the correct pages. This reduced crawl errors and enhanced site health.
Detailed Keyword Research:
We conducted in-depth research to identify intent-based keywords relevant to the cabinet manufacturing industry. This involved analyzing search volumes, competition, and user intent to select the most impactful keywords.
Meta Tags and Header Optimization:
High-search-volume keywords were added to meta titles, descriptions, and header tags. This aligned with user's search queries that gradually improved click-through rates and search engine rankings.
Content Updates:
We reviewed existing content to focus on internal linking and on-page SEO elements. This included optimizing images with alt text, checking appropriate keyword density, and improving readability.
Landing Page Optimization:
We optimized landing pages with specific keywords and user intents. These pages provided valuable information to encourage user engagement and reduce bounce rates.
Acquisition of High-Quality Backlinks:
We collected backlinks from authoritative and relevant websites such as “Reddit”, “Diigo”, “Tumblr”, “Scoop.It”, “Pinterest”, “Gab”, “Flickr”, etc within the industry. To achieve this, we reached out to industry blogs, participated in forums, and submitted articles to reputable directories.
Focus on Building Authority:
We enhanced the site's domain authority and credibility with search engines by targeting trustworthy sources. We maintained high engagement metrics like increasing total views by 141% and engaged sessions by 252% to indicate the content is valuable and relevant.
Social Bookmarking:
Content was submitted to popular platforms like Reddit, Digg, and StumbleUpon to increase brand visibility and drive referral traffic.
Infographics and Blog Submissions:
We created informative infographics and blog posts and shared them across various platforms to engage the audience and attract backlinks.
Ping Submissions: Utilizing ping submission services helped search engines index new content faster.
Over a year, these strategies delivered significant improvements on their website. Clicks increased from 313 to 1,760, while impressions nearly tripled from 45.8K to 140K. The average click-through rate (CTR) improved from 0.7% to 1.3%, showing better engagement with the audience. Also, the average position in search results moved up from 35.6 to 29, indicating improved visibility.
These gains reflected our SEO efforts and contributed to a stronger online presence for the client's website.
Through a structured and complete SEO approach, Mastroke successfully addressed the challenges faced by Painted Kitchen. We provided a complete SEO solution from on-page optimization to link building. As a result, Painted Kitchen now has a stronger digital presence and attracts more potential customers.
If you’re looking to boost your business’s online visibility by attracting organic traffic, contact Mastroke today for a personalized SEO strategy!
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